The story of Pure South Handpicked Beef is one of care, quality, and expertise, delivering a consistently exceptional meat-eating experience.
For generations, our farmers have embraced nature-intended farming, prioritising animal well-being, herd management, and sustainability. Combined with cutting-edge innovation and rigorous quality selection, we produce free-range, grass-fed, hormone-free meat, naturally rich in omega-3 fatty acids.
Only the finest cuts are hand-selected and aged to perfection—the proof is in the eating.
Our free range*, grass fed, pastoral farming system is unique. We produce wholesome protein that is both nourishing and sustainable.
Our farmers farm with care for the natural world. New Zealand beef and lamb emissions are significantly less than the global average. Beef 36% lower, Lamb 58% lower.**
Animals are raised by farmers who are committed to world leading animal well-being.
The proof is in the eating. Innovative technology independently validates meat quality and consistency to ensure an exceptional meat-eating experience every time.
* Never confined to a feed lot.
**Based on global markets included in LCA study, GWP100 farmgate live weigh
Source: Life Cycle Assessment, Ag Research, New Zealand, 2021
Pure South Handpicked Beef is a proven gold medal winner, recognised for exceptional tenderness, flavour, and quality.
Across our range, excellence is the standard. Our 55+ Day Aged Beef Ribeye was crowned the Best Grass-Fed Steak in the World, while our French Lamb Rack and Venison Five Rib Rack each claimed gold at the Outstanding NZ Food Producer Awards.
This is red meat craftsmanship at its finest—proven, awarded, and exceptional.
We believe exceptional flavour takes time. Our expert butchers carefully age the beef, allowing natural enzymes to enhance tenderness, depth, and richness—a distinction that sets us apart from standard beef.
Aged to perfection with freshness locked in, Handpicked is truly exceptional meat. The proof is in the eating.
Flavour builds from an abundance of natural-umami and the caramelisation of marbling. The essence of savoury deliciousness and very moreish.
Winning accolades on the global stage, Pure South Handpicked Beef stands as a harmonious blend of marbling and texture, delivering a steak experience that’s unparalleled in its richness and authenticity.
Together with our farmer shareholders and global partners, we are building a future where exceptional meat is produced with care for the environment, animals, and communities.
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