Pure South Handpicked is a story of care, quality, and expertise—delivering an exceptional meat eating experience every time. For generations our farmers have embraced natural farming, prioritising animal well being and sustainability.
Combining rigorous animal selection and independently verifying the quality with digital technology, we produce free-range, grass-fed meat with no added hormones. Only the finest cuts are hand-selected and perfectly aged. The proof is in the eating.
With natural practices, outstanding animal care, and sustainable methods, our free-range, grass-fed, hormone-free animals produce tender, flavourful meat ensuring an exceptional meat eating experience.
A scarce few are hand selected based on their health, quality and muscle development, then further tested to validate factors such as marbling of IMF and the best cuts for ageing.
With expert ageing, the meat is further enhanced to consistently deliver great taste, tenderness and texture. The proof is in the eating.
Free-range, grass-fed, and completely free from hormones and antibiotics. Naturally nutritious, great tasting red meat.
Low-carbon red meat,* ethically and sustainably raised with outstanding animal well-being at the heart of everything we do.
The proof is in the eating. Innovative technology independently validates meat quality and consistency to ensure an exceptional meat eating experience every time.
*Based on LCA study, GWP100 farmgate live weight.
Source: Life Cycle Assessment, AgResearch, New Zealand, 2021.
We believe exceptional flavour takes time. We undertake a precise, controlled ageing process. For Lamb, we age for 10+ days, Beef for 55+ days and Venison for 21+ days. This allows the enzymes to enhance tenderness, depth, and richness—a distinction that sets us apart from standard frozen lamb.
Aged to perfection with freshness locked in, Handpicked is truly exceptional meat. The proof is in the eating.
Pure South Handpicked lamb, beef, and venison are proven gold medal winners, recognised for their exceptional tenderness, flavour, and quality at the Outstanding NZ Food Producer Awards and global competitions.
Across our range, excellence is the standard. Our 55-Day Aged Beef Ribeye was crowned the Best Grass-Fed Steak in the World, while our French Lamb Rack and Venison Five Rib Rack each claimed gold at the Outstanding NZ Food Producer Awards.
This is red meat craftsmanship at its finest—proven, awarded, and exceptional.
Together with our farmer shareholders and global partners, we are building a future where exceptional meat is produced with care for the environment, animals, and communities.
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John Lilly
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John Lilly2025-02-05 13:13:502025-02-05 13:15:50Venison
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Gary Lee
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Gary Lee2025-01-20 09:39:552025-02-05 13:12:50Ribeye
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Gary Lee
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Gary Lee2025-01-20 09:38:072025-02-05 13:15:01Lamb Frenched Rack
At Pure South, we believe you can taste the goodness when nature leads the way. Our free-range, grass-fed, hormone-free meat is raised with animal well-being at the heart—delivering a consistently exceptional eating experience every time.
© Alliance Group 2025
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