FREE RANGE

GRASS FED BEEF

Pure South is more than a name — it’s our legacy, passed down through generations of farmers deeply connected to the land they tend.

Mild & Mellow Flavour

Pure South Beef is naturally free-range and grass-fed — lean, tender, and available in a range of premium cuts.

Extraordinarily tender and juicy meat flavoured with a tinge of earthiness and sweetness coming from foraged grasses. Flavour can be connected to the smells emanating from a just planted vegetable garden.

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Attributes

GMO Free
Halal
Free range
Grass Fed

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Goodness You Can Taste

Pure South farmers have crafted premium meat as nature intended, across New Zealand’s lush green pastures. Our animals are raised with care, free from GMOs.

From pasture to plate, we combine tradition and innovation to deliver consistently tender, succulent meat, rich in natural nutrition. Enjoyed in over 65 countries, Pure South represents premium, quality, and care, creating a memorable eating experience every time.

Taste the goodness in every bite—naturally rich,  delicious and unforgettable.

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The Best of Nature

Our meat is the best of nature because the best of nature went into creating our meat. We pursue ambitious targets aimed at improving our overall environmental footprint. This is consistent with what both our global customers and consumers ask of the world.

We produce low carbon footprint red meat. Even allowing for freight, our lamb is less than half that of the global average and our beef one third less.*
Even allowing for freight, our lamb is less than half the carbon footprint that of the global average and our beef one third less.*

* Source: Life Cycle Assessment, Ag Research New Zealand, 2021.

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