Brought to you by Darren Wright – Chef Brand Ambassador for Alliance Group. Darren is a chef of the highest calibre, known for his mastery of premium New Zealand red meat.
As one of only seven Beef + Lamb NZ Lifetime Platinum Ambassadors, he has spent decades championing excellence in the industry.

For Chefs
Darren provides you with hints and tips on how to get the best cooking result from our different red meat cuts. Enjoy!
At Home Chefs
You’ve seen how the pros do it above — now it’s your turn. Whether you’re hosting a dinner party or perfecting your Sunday roast, these videos will show you how to unlock the rich flavour and tenderness of our red meat — right in your own kitchen.
https://www.puresouth.com/wp-content/uploads/2025/06/Beef_brisket_pot_roast_Hero3_HR_11.jpg
977
1800
John Lilly
https://www.puresouth.com/wp-content/uploads/2025/01/header_logo76.png
John Lilly2025-06-19 11:38:292025-07-31 15:09:36Beef Brisket Pot Roast
https://www.puresouth.com/wp-content/uploads/2025/06/Grilled_Ribeye_Steak_With_Asian_Style_Herb_Sauce_Hero3_HR1.jpg
1333
2000
John Lilly
https://www.puresouth.com/wp-content/uploads/2025/01/header_logo76.png
John Lilly2025-06-19 11:15:472025-08-01 11:08:47Grilled Ribeye Steak with Asian Style Herb Sauce
https://www.puresouth.com/wp-content/uploads/2025/06/Middle_Eastern_Lamb_Bowl_With_Dukkah_Hero2_LR_2048x2048_3fc22638-efd7-4181-8d06-7ff6f4ee8479.webp
800
1200
John Lilly
https://www.puresouth.com/wp-content/uploads/2025/01/header_logo76.png
John Lilly2025-06-19 10:59:352025-07-31 14:57:33Middle Eastern Beef Bowl with Dukkah
https://www.puresouth.com/wp-content/uploads/2025/01/header_logo76.png
0
0
Gary Lee
https://www.puresouth.com/wp-content/uploads/2025/01/header_logo76.png
Gary Lee2025-04-30 17:41:312025-08-01 11:04:18Braised Beef Short Rib Share Platter


