An Exceptional
Exceptional nature, care, and quality combine to bring you an exceptional meat-eating experience.
GENERATIONS IN THE MAKING — A JOURNEY OF AUTHENTICITY
Pure South Handpicked is a story of care, quality, and expertise—delivering an exceptional meat eating experience every time. For generations our farmers have embraced natural farming, prioritising animal well being and sustainability.
Combining rigorous animal selection and independently verifying the quality with digital technology, we produce free-range, grass-fed meat with no added hormones. Only the finest cuts are hand-selected and perfectly aged. The proof is in the eating.
AGED, CRAFTED MEAT AS NATURE INTENDED
With natural practices, outstanding animal care, and sustainable methods, our free-range, grass-fed, hormone-free animals produce tender, flavourful meat ensuring an exceptional meat eating experience.
A scarce few are hand selected based on their health, quality and muscle development, then further tested to validate factors such as marbling of IMF and the best cuts for ageing.
With expert ageing, the meat is further enhanced to consistently deliver great taste, tenderness and texture. The proof is in the eating.
What Makes Us Distinctive
The Best of Nature
Free-range, grass-fed, and completely free from hormones and antibiotics. Naturally nutritious, great tasting red meat.
Grown with Care
Low-carbon red meat,* ethically and sustainably raised with outstanding animal well-being at the heart of everything we do.
Meat Eating Experience
The proof is in the eating. Innovative technology independently validates meat quality and consistency to ensure an exceptional meat eating experience every time.
*Based on LCA study, GWP100 farmgate live weight.
Source: Life Cycle Assessment, AgResearch, New Zealand, 2021.
ENHANCED BY AGEING
We believe exceptional flavour takes time. We undertake a precise, controlled ageing process. For Lamb, we age for 10+ days, Beef for 55+ days and Venison for 21+ days. This allows the enzymes to enhance tenderness, depth, and richness—a distinction that sets us apart from standard frozen lamb.
Aged to perfection with freshness locked in, Handpicked is truly exceptional meat. The proof is in the eating.
AWARD WINNING EXCELLENCE
Pure South Handpicked lamb, beef, and venison are proven gold medal winners, recognised for their exceptional tenderness, flavour, and quality at the Outstanding NZ Food Producer Awards and global competitions.
Across our range, excellence is the standard. Our 55-Day Aged Beef Ribeye was crowned the Best Grass-Fed Steak in the World, while our French Lamb Rack and Venison Five Rib Rack each claimed gold at the Outstanding NZ Food Producer Awards.
This is red meat craftsmanship at its finest—proven, awarded, and exceptional.
EXPLORE OUR RANGE
Pure South Handpicked Grass-fed Lamb
Pure South Handpicked Grass-fed Beef
Pure South Handpicked Grass-fed Venison
PARTNERS IN SUSTAINABILITY
Together with our farmer shareholders and global partners, we are building a future where exceptional meat is produced with care for the environment, animals, and communities.
Goodness You Can Taste
At Pure South, we believe you can taste the goodness when nature leads the way. Our free-range, grass-fed, hormone-free meat is raised with animal well-being at the heart—delivering a consistently exceptional eating experience every time.