Free range
Grass fed Lamb

Goodness You Can Taste

Pure South farmers have crafted premium meat as nature intended, across New Zealand’s lush green pastures. Our free-range, grass-fed animals are raised with care, free from GMOs and hormones.

From pasture to plate, we combine tradition and innovation to deliver consistently tender, succulent meat, rich in natural nutrition. Enjoyed in over 65 countries, Pure South represents premium, quality, and care, creating a memorable eating experience every time.

Taste the goodness in every bite—naturally rich,  delicious and unforgettable.

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Attributes

Grass fed
Farm Assured
Antibiotic free
GMO Free
Halal

Download Pure South Lamb Product Guide

Savoury & Earthy Flavour

New Zealand offers the perfect environment to rear lamb. Its vast and diverse landscape is filled with lush meadows and mountain pastures, allowing lambs to roam freely.

Fully-traceable, our passionate farmers don’t use growth-promoting hormones. The lambs’ strict grass-fed diet results in a meat that is sweetly-aged and naturally low in fat with fewer calories.

Available all year round, our lamb is aged for guaranteed tenderness, and can be provided chilled or frozen.

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The Best of Nature

Our meat is the best of nature because the best of nature went into creating our meat. We pursue ambitious targets aimed at improving our overall environmental footprint. This is consistent with what both our global customers and consumers ask of the world.

We produce low carbon footprint red meat. Even allowing for freight, our lamb is less than half that of the global average and our beef one third less.*
Even allowing for freight, our lamb is less than half the carbon footprint that of the global average and our beef one third less.*

* Source: Life Cycle Assessment, Ag Research New Zealand, 2021.

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